Target’s new Beauty Studio launched in more than 600 stores late last week — including Northwest locations in Woodinville, Tacoma, Gig Harbor, Lacey, and others.
Said in a press release to help the brand bolster an “elevated shopping experience,” the new chapter for the retailer will provide an assortment of 1,600 products from 90 brands that “offer the latest beauty trends, innovations and inspiration for endless discovery.”
In addition to new rotating products, Target Beauty Studio touts personalized guidance from appointed beauty advisers and exclusive Target Circle offers. The retailer’s goal is to combine its expertise curating the latest beauty trends with a discovery-forward shopping experience, the release continued.
“When guests shop for beauty, they want to pick up their standbys while also exploring what’s new and trending, and Target Beauty Studio is designed with that mix in mind,” said Amanda Nusz, Target’s senior vice president of merchandising, essentials, and beauty, in the release. “It’s an inspiring destination to discover what’s new, now, and next in beauty — and a powerful example of how our merchandising authority comes to life through an elevated guest experience.”
More than two thirds of the of the brands featured in Target Beauty Studio are new to the retailer, the release noted.