Model Tested: 2023 Toyota Prius Prime XSE Premium
Engine: 2.0-liter gas/electric plug-in I-4, 220 combined net horsepower and 139 lb-ft torque
Transmission: CVT automatic transmission, front-wheel drive
EPA Rating: 114-mpge electricity + gasoline, 48-mpg gasoline only
Base Price: $39,170
As Tested: $43,292
Performance:
Impressive economy
Very good acceleration
Confident freeway onramp merging power
Smooth CVT transmission
Handsome alloy wheels
Confident handling with low center of gravity
Comfortable shifter
Drive mode buttons: Auto EV/HV, HV/EV Hold Charge
Toggle for Custom, Sport, Normal, Eco
Excellent brakes
Excellent/ample safety features
Comfort:
Handsome sleek contemporary interior
Nice fit and finish
Stretch-out front row legroom
Small-diameter, medium thick, heated leather wheel
Nicely tactile steering wheel
Very good auxiliary controls
Heated and vented (3 temps) front seats
Single temp heated outboard rear seats
Rear headroom a little snug for tall people
Adults hit ceiling in center position due to sloping roofline
Low floor hump
Utility:
Very good cargo space with seats folded
Ample space behind rear seat
Tall opening power hatchback
Small gauge panel but well positioned
Efficient gauges
Small door bins
Medium console bin
Medium non-locking glovebox
One seatback pouch
PHEV cable stores under cargo deck
WOW Factors:
Striking cutting-edge contemporary styling
Excellent front interior space, OK rear room
Impressive economy
Big wide infotainment screen
Excellent safety/driver assistance features
Whines:
Small door bins
Pretty heavy hard plastic content interior
Bottom Line:
The fully redesigned 2023 Toyota Prius Prime plug-in hybrid is an impressive roomy sedan that provides outstanding economy. The handsome sedan’s styling is a major improvement over the stodgy previous Prius. The hatchback design and folding rear seats add a lot of cargo versatility. The handling and ride quality are excellent making the Prius Prime fun to drive. The list of safety and driver assistance features is substantial.
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